Multichannel marketing analytics best practice with Kevin Hillstrom
A liveblogging summary from ECMOD 2010 Online, Kevin is best known as @minethatdata, his moniker showing his passion for getting the most from your customer and sales data. I has worked at some of the...
View ArticleHow important are multichannel customer journeys for your brand?
Google ROPO study provides a great way to visualise customer behaviour Value/Importance: ★★★★ Recommended link: Google-GfK-Vodafone study Our commentary on ROPO visualisation ROPO is a term coined to...
View ArticleUnderstanding the path to purchase for online customers
How alternative models of the customer journey can help us build more realistic media plans and experiences A couple of weeks ago I rolled out one of my favourite slides, the Forrester ‘spaghetti’ view...
View ArticleWhat is needed for multichannel marketing success?
A visual of the multichannel universe Many activities are needed to succeed in multichannel marketing. Whether you work for a company or for an agency, you need to communicate to colleagues or clients...
View Article5 omni-channel retail examples
How different types of omni-channel services can improve the customer experience Customer service should be at the top of every marketer’s agenda since satisfied customers are the key to brand loyalty...
View ArticleA briefing on Managing Omnichannel retail
Why retailers need a strategy to plan for omnichannel retail Building an effective retail brand today needs new ways of looking at how to communicate with customers across multiple digital and...
View ArticleThe BIG list of today’s marketing channels
40+ marketing and delivery channels marketers need to manage today The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant channels...
View ArticleGet the basics right to embrace an omni-channel marketing approach
Why businesses need to adopt an omni-channel approach The recent (and well publicised) reports of a number of high street retailers such as Comet, HMV and Jessops going into administration has...
View ArticleOmnichannel Ecommerce satisfaction drivers
New research on consumer feedback on buyer omnichannel fulfilment requirements Value: ★★★ Recommended link: Comscore and UPS’s 2013 Pulse of the Online Shopper survey ComScore was commissioned by UPS...
View ArticleCase study: Creating a digital strategy for a multichannel retailer
Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses...
View ArticleMulti channel marketing options
Which channels matter most today? An analysis of the effectiveness of 40+ marketing channels Several months ago, I created a simple spreadsheet of 40+ marketing channels available to marketers to reach...
View ArticleCreating effective in-store digital retail experiences
A review of the options to avoid ‘showrooming’ and connect with customers digitally when they are in-store As retailers figure out how to incorporate the ever-changing omnichannel and added extra...
View ArticlePlanning for Omnichannel retail in 2015
How will Webrooming and Showrooming evolve this year? The Holiday season has just past, while for some the numbers are still being tallied on whether or not end of year festivities were successful,...
View ArticleIntegrating Omnichannel Retail
Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the...
View ArticleHow to bring the human touch to your omnichannel strategy
Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a...
View ArticleConnecting UX with Omnichannel Marketing
Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We've all been hearing and reading quite a bit about Omnichannel Marketing of...
View ArticleHow can SMBs connect their Ecommerce and ‘Bricks and Mortar’ business?
They say when opposites attract, they create intense chemistry. Remember when Romeo met Juliet, when Harry met Sally, Beauty fell for a Beast, and how Tom and Jerry always went after each other? They...
View ArticleHow to connect your brand across platforms
The power of branding in the multi-channel retail world Victor Hugo once said that “no army can withstand the strength of an idea whose time has come”. In many ways brands can be equally as powerful,...
View ArticleWhy the contact centre should be the axis of any customer-centric business
Five Rules for integrating a contact centre effectively Once the preserve of the contact centre, customer experience has become the focus of the modern marketer. In 2013 a Forrester Report called on...
View ArticleThe future of multichannel retail in Europe in 2020
New research shows retail predictions for the importance of different channels. A new research report from PAC reveals what major European retailers think will be the key trends in digital and physical...
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