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The barriers to multichannel marketing success and how to overcome them
New research reveals marketers approaches to multichannel marketing In partnership with Digital Doughnut, EPiServer recently surveyed over 200+ marketers to find out how they are tackling multichannel...
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Using Data to Create a Successful Multi-channel Marketing Campaign
How to use data to optimise your multi-channel marketing Multi-channel marketing provides businesses with the opportunity to engage with consumers across a variety of different fronts, tailoring...
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Cross-Device Customer Journey Mapping [Infographic]
An example from Financial services showing insight on how to map your customer journey and optimise it for maximum conversion rates Twenty years ago, customer journey mapping was much simpler. Your...
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Using the RFM model in E-commerce retail
Grow your e-commerce site with the RFM model - an undervalued online retail marketing technique We can all agree that conversion rate optimization is one of the most creative and efficient marketing...
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What will drive business growth in 2016?
Omni-channel marketing will play a key role according to the latest research on business growth drivers from KPMG In today’s fast-paced business world, standing still is not an option. To stand still...
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What can marketers learn from furniture retailers?
eCommerce can go hand in hand with bricks and mortar, and a bed shop in the Cotswold's proves it! According to Eurostat, retail footfall in the UK has been down month on month for twenty-three of the...
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The ‘Multi-Channel Majority’ now accounts for over three-quarters of users...
76% of adults use multiple devices to access content- only a tiny minority uses desktop only The results of Comscore's 'Cross-platform future in focus 2016' make for interesting reading. One of the...
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Don’t forget about the Wireless with Onmichannel Marketing [#ChartoftheDay]
Radio isn't dead. Don't make the mistake of writing it off. The importance of omnichannel marketing is an ever increasing reality for high street retailers to succeed. Online-only retailers are...
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John Lewis Christmas advert smashes 7 million views on Youtube
Chart of the Day: Top festive adverts on Youtube since November 1st. Take a stroll into any retail store and you will instantly know that the festive season is upon us once again. Thanksgiving is less...
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Omnichannel retail trends for the 2016 holiday shopping season [Infographic]
The key trends from 2016's holiday shopping season Shoppers are becoming more and more channel-agnostic and considerably more Omnichannel in their customer journey this holiday season. Retailers who...
View ArticleConnecting UX with Omnichannel Marketing
Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We've all been hearing and reading quite a bit about Omnichannel Marketing of...
View ArticleThe BIG list of today’s marketing channels
120+ content delivery and marketing channels that marketers need to manage today The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the...
View ArticleCase study: Creating a digital strategy for a multichannel retailer
Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses...
View ArticleHow Omni-Channel is Reshaping Commerce
4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone. It’s no secret...
View ArticleWhich channels do consumers use when researching products before buying online?
Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases...
View ArticleContent distribution channel trends for 2018?
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a...
View ArticleHow to structure an effective multichannel marketing plan
What are the essential parts of a multichannel marketing plan template? Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with...
View ArticleOmnichannel customer experience benchmarks
Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel...
View ArticleUsing Social Media to Boost In-Store Sales [Infographic]
Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing...
View ArticleCustomers use chatbots for customer service, not sales
Chart of the Day: Public are largely unfamiliar with purchasing through chatbots Chatbots are a viable option for companies who want to be ever-accessible to their customers. Able to help with common...
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